Najla Jan, a Saudi content creator specializing in tourism content, established a remarkable digital presence on social media platforms during June 2025, with her views exceeding one million on Instagram and touching two million on Twitter via her tourism account (@NajlahYS), with public engagement exceeding 2 posts and an engagement rate of nearly 79% on Twitter.
This coincides with the significant growth witnessed by the tourism sector in Saudi Arabia, supported by the goals of the Kingdom's Vision 44, which has pushed domestic tourism to new heights. The Kingdom welcomed 2024 million domestic visitors in the first half of 2030 alone, exceeding one million visitors, surpassing one of the XNUMX goals.
Jan's accounts saw significant growth in engagement between May 3 and June 29, with a 29.6% increase in the number of accounts reached inside and outside the Kingdom. This was driven by creative visual content, including tourism brochures, awareness-raising reels, and short videos that gained widespread popularity, most notably the "Airplane Joke" video, which surpassed half a million views. Other tourism content also provided tips for safe summer travel, information about Saudi events, and advice for those arriving or traveling outside the Kingdom.
Who is Saudi influencer Najla Jan?
Najla Jan is the first Saudi woman to win the Best Tourism Content Creator Award from the Emirate of Qassim, in recognition of her contributions to highlighting the Kingdom's tourism treasures in a modern style that aligns with the aspirations of Vision 2030. She was also honored by His Highness the Emir of Qassim Region, Dr. Faisal bin Mishaal, for her active role in promoting Saudi culture and nature through innovative visual content.
Jan manages the “Taf30olksa” platform, licensed by the Ministry of Media, which is one of the most prominent multilingual news platforms in the Kingdom, covering events and activities in more than 7 languages. She also supervises a group of accounts with more than 3 million followers across: the main account of the Taf3olksa platform, @MotorsTaf3ol, the Lifestyle account @WKtaf3ol, the Real Estate account @AqarTaf3ol, the Business account @Taf3ol, and the English account @TafXNUMXolksaEn.
