Under the slogan "I came for football, stayed for more," Al-Nassr star Cristiano Ronaldo joins the Saudi Tourism Authority's new global campaign, "Saudi Arabia's Exceptional Events Calendar." The campaign aims to showcase the diversity and richness of events hosted by the Kingdom throughout the year, making it a global destination for all sports, culture, and entertainment enthusiasts.
The Kingdom on the map of world championships
The events schedule includes distinguished sporting events, including:
-Electronic Sports World Cup
Formula 1 races
-LIV Golf Championship
The most important tennis and boxing championships
-Saudi Roshen League
The Kingdom also affirms its readiness to host major future tournaments, such as:
-2027 Asian Cup
-Esports Olympics 2027
-2029 Asian Winter Games
2034 FIFA World Cup
All these events reflect Saudi Arabia's position as an international hub for major global sporting events.
Cultural and entertainment events for all interests
The Kingdom offers more than sports. It also hosts a rapidly growing cultural and artistic scene, from Riyadh Fashion Week, the Red Sea International Film Festival, and Soundstorm, to the Saudi Seasons in Riyadh, Diriyah, and AlUla, offering diverse experiences to suit all interests.
The Kingdom has also become a powerful platform for international performances in music, comedy, and theater, reflecting the broad scope of participation and openness to different cultures.
An experience that combines authenticity and openness
Cristiano Ronaldo says:
“I am very proud to accompany Saudi Arabia on its ambitious journey to establish itself as a major global platform for hosting the most prominent international sporting events. What is impressive is the Kingdom’s commitment to ensuring that its future progress is rooted in its cultural authenticity and long-standing values.”
Integrated efforts to build a global experience
The CEO of the Saudi Tourism Authority, Fahad Hamidaddin, described the launch of the events calendar as the beginning of a new phase in promoting events globally, stressing that this step reflects the fruits of cooperation between relevant authorities and tourism sector partners in the target markets.
For his part, Minister of Tourism Ahmed bin Aqeel Al-Khateeb emphasized that Saudi Arabia continues to consolidate its position as a global destination that combines authentic culture, warm hospitality, and the splendor of international events, affirming the tourism sector's commitment to providing exceptional experiences that will remain etched in the memory of visitors.
