The real estate development sector in Saudi Arabia is witnessing rapid growth in line with the objectives Saudi Vision 2030Which aims to achieve a balance between quality of life and urban sustainability.
In this context, continued Dar Wa Emaar Investment and Real Estate Development Company Strengthening its position as one of the leading contributors to supporting the national housing sector, through its projects that embody the concept of “integrated communities” in a practical and realistic way.
The “Saraya Al-Ruba” project is a model for modern societies.
The “Saraya Al-Ruba” project in eastern Riyadh is one of the company’s most prominent achievements, as it translates its vision of building residential environments that combine modernity and comfort and meet the needs of Saudi families.
The project, which was developed in partnership with the National Housing Company (NHC), includes more than 1,155 residential units designed to high-quality modern standards, integrating green spaces, service facilities and community areas to provide a balanced and sustainable residential experience.
Remarkable demand and growing confidence in Dar and Emaar projects
Since its launch, the project has achieved great success, with sales and reservations exceeding 25% within the first 48 hours of its announcement.
This demand reflects the growing confidence in Dar and Emaar projects, the quality of urban solutions they offer, and the clear shift in the orientation of Saudi families towards integrated projects that provide quality design, ease of access, and integrated services.
Housing as an integrated system for life
Professor Sarah Abdel Salam, Senior Director of Customer Experience at Dar Wa Emaar, explained that the company views housing as an integrated living experience, not just a real estate product.
She said: “In the Saraya Al-Ruba project, we worked to build a community that takes into account the needs of Saudi families in terms of comfort, privacy, and belonging, while providing an environment that supports quality of life and enhances human interaction among residents.”
She added: “We believe that building integrated communities is one of the most important pillars of Vision 2030, not only through increasing homeownership rates, but also through providing residential environments that contribute to the sustainability of social welfare and enhance community participation.”
Affordable financing solutions to achieve the dream of homeownership
Dar and Emaar, through its projects, including “Saraya Al Ruba”, contributes to raising the rate of citizen ownership through flexible financing solutions starting from 400 riyals per month for a period of up to 36 months, within the off-plan sales programs approved by NHC.
These initiatives contribute to making homeownership easier for a wider segment of Saudi families, in line with the objectives of the National Housing Program.
Meeting national vision with local expertise
Dar and Emaar’s projects, most notably the “Saraya Al-Ruba” project, embody the integration of national vision and local expertise in building a balanced and sustainable residential future.
By focusing on modern design and community needs, the company proves that Saudi real estate development has become an industry capable of shaping modern life and supporting the Kingdom’s economic and social development.
