Al-Diriyah Company is participating in the market exhibition Travel World Tour (WTM) 2025, which will be held in the British capital, London, from November 4 to 6, 2025. This participation comes as part of Diriyah’s ongoing efforts to introduce it to the world as a global tourist destination, highlighting its historical and cultural significance, in addition to showcasing its development projects and investment opportunities, in a step that reflects Diriyah’s prominent position on the global tourism map.
Diriyah's participation in Outernet London
Diriyah is strengthening its presence in London this year by participating for the third consecutive year in the immersive Diriyah experience, “Outernet London,” which will take place from November 1st to 6th near Tottenham Court Road station. Previous editions of this experience have seen widespread engagement, attracting nearly 3 million visitors, reflecting the growing interest from audiences worldwide.
Immersive experience content
In this year's immersive experience, Diriyah Development Company is focusing on showcasing Diriyah's prominent tourist attractions and investment opportunities. Cultural events include folk art performances, demonstrations of Saudi coffee and Arabic calligraphy, and digital experiences that illustrate the Diriyah master plan. These offerings reflect the unique fusion of Saudi Arabia's rich heritage with technology and innovation.
Statements by the CEO of Diriyah Company
Commenting on this participation, Jerry Inzerillo, CEO of Diriyah Group, said: “Diriyah is more than just a tourist destination; it is the birthplace of the Saudi state and a living testament to its rich history and culture. Participating in the World Travel Market and hosting the Diriyah Experience in London for the third consecutive year is an ideal opportunity to share Diriyah’s story with the world and highlight the convergence of heritage and culture with tourism and innovation, in support of the Kingdom’s Vision 2030 goals related to the sector.”
Inzerillo added that Diriyah Company welcomes its partners and visitors from around the world, and provides them with the opportunity to have a unique experience that reflects Diriyah's value and unique distinction.
Diriyah: A strategic location and investment opportunities
Diriyah is located northwest of Riyadh, the capital city, and its architectural style is inspired by the Al-Turaif district, a UNESCO World Heritage Site. Its strategic location places it within an 8-hour flight of approximately 70% of the world's countries. It also boasts four Riyadh Metro stations, reducing travel time to the city center to just 15 minutes, and King Khalid International Airport can be reached in only 25 minutes.
Development and infrastructure projects
Diriyah encompasses numerous mega-projects that reflect innovation in tourism and real estate development in the Kingdom. These projects include:
More than 40 hotels from prestigious brands such as The Ritz-Carlton, Four Seasons, Six Senses, Aman, and Capella.
5000 hotel rooms plus luxury residential units for global brands.
“Diriyah Square”, which includes more than 400 luxury brands.
“Diriyah Arena” with a capacity of 20 seats, and the Royal Opera House.
9 museums, including the Misk Heritage Museum and the Asan Museum, designed by Zaha Hadid Architects.
The Diriyah Center for Future Arts, affiliated with the Ministry of Culture.
Investment opportunities and economic contribution
Diriyah Development Company offers a wide range of investment opportunities in real estate, mixed-use developments, shopping malls, office spaces, and cultural projects. Diriyah is expected to create more than 180 jobs, attract approximately 50 million visits annually, and contribute an estimated SAR 70 billion (USD 18.6 billion) to the national economy.
