Al-Ula Governorate has achieved a new milestone in its record of successes, after winning three major categories in the 2025 World Travel Awards, which reinforces its position as one of the most prominent tourist and cultural destinations in the region and the world.
Al-Ula
Al-Ula, located in the northwest of the Kingdom, won the awards for Best Cultural Tourism Project in the Middle East for 2025, Best Events and Festivals Destination in the Middle East for 2025, and Best Leading Cultural Tourism Project in the Kingdom for 2025, an achievement that reflects the growing status of this unique destination on the regional and international tourism map.
This crowning achievement comes as a continuation of AlUla’s journey of excellence in recent years, as it maintained its leading position in the World Travel Awards by winning in the same categories for 2023 and 2024, confirming its stability as a symbol of tourism creativity and sustainable development based on empowering the local community.
This repeated success embodies AlUla’s commitment to a vision that draws inspiration from its rich heritage spanning more than 200 years of human existence, and seven thousand years of successive civilizations that have left their mark on its valleys, mountains and unique rock formations.
Al-Ula is one of the world's most unique tourist destinations, combining natural beauty with a rich history that captivates visitors from the moment they arrive. Among its most prominent historical landmarks is Hegra, the first Saudi site to be inscribed on the UNESCO World Heritage List, distinguished by its Nabataean tombs carved with precision into the rock, reflecting the ingenuity and artistic and engineering creativity of ancient peoples.
As it continues Al-Ula Enhancing its position as a global tourist destination through the AlUla Moments Calendar, which includes cultural, artistic, sporting and tourism events that attract visitors from all over the world, making it a destination where the fragrance of history, the magic of culture and the splendor of luxury meet in an unforgettable experience.
It is worth noting that the World Travel Awards, established in 1993, are among the world’s leading platforms for honoring excellence in the fields of travel, tourism and hospitality, and are considered the “Oscars” of the tourism industry, as they represent a global recognition of quality, innovation and excellence.
